How to Choose the Right Business By Design Bonus Package
Jun 11, 2026
How to Choose the Right Business By Design Bonus Package
By Dr Tracy Thorns | Clinical Psychologist | Digital Creator | Host of The BBD VIP Launch Studio
Partner disclosure: I am a proud affiliate for Business By Design. If you join through my link, I may earn a commission from James Wedmore - and you get access to my exclusive bonus package. As a registered, certified and ethical clinician I can only recommend programmes I have personally experienced and genuinely believe in.
Wait - What Even IS a BBD Bonus Package?
Before we get into the details of the free gifts you can get, I want to name & shame myself!
When I first joined Business By Design, I had absolutely no idea that bonus packages were even a thing.
I found BBD. I loved what I saw. I was ready to join. And it was only afterwards that someone mentioned - almost in passing - that I could have joined through an affiliate link and received thousands of pounds worth of additional support, completely free.
I remember thinking: "Why did nobody tell me this?!" π
So let me make sure that does not happen to you.
Here is how it works.
James Wedmore has a small group of trusted partners - people who are inside his world, who have used BBD themselves, who have built their own successful businesses using what it teaches, and who are part of his inner affiliate community. James personally encourages people joining BBD to do so through one of his partners - because he genuinely wants you to have as many resources and as much support as possible to succeed.
When you join BBD through a partner's link, you get:
- Everything inside BBD - exactly as James designed it, not a single thing different
- The partner's bonus package - completely free, on top of everything BBD already includes
- The same price - joining through a partner's link does not cost a cent/ penny more!
The partner may earn a commission from James - that is how the affiliate relationship works - but that cost is borne by James, not by you. Your investment in BBD is identical regardless of whose link you use.
The only way to access a partner's bonuses is through their specific link. You cannot claim them after the fact. So if you are considering joining BBD, it genuinely makes sense to choose your affiliate partner thoughtfully - because their bonuses are yours to keep, completely free, simply for joining through their link.
James's inner affiliate group is a warm, collaborative space. We support each other through the launch, share excitement, help each other out and genuinely care that every person who joins BBD gets the gifts that are the right fit for them.
Which brings me to the most important question.
Which bonus package is the right fit for you?
You have probably already noticed - there a small group of selected partners offering bonuses.
Thousands of $£ of bonuses!
Stacks of bonuses!
Bonus packages bigger than the programme itself ππ€
Which naturally raises the important question:
Which Business By Design bonus package is actually worth choosing?
As someone who has been through Business By Design myself - and who has supported hundreds of coaches, therapists, psychologists and professionals through it - I believe most people are still asking the wrong question.
π«The question is not: "What bonus package has the highest stated value?"
β The question is: "What support will actually help me get the best result?"
Because those are two very different things. π
First - Let's Talk About What BBD Already Includes
Before you evaluate any bonus package, it is worth being clear about something important.
Business By Design is not a course. It is a complete ecosystem.
Inside BBD you already get:
- 7+ comprehensive modules covering every dimension of your business
- 16 +complete Launch Execution Guides - step by step, every single thing
- Live coaching calls with James Wedmore
- Mindset and money blocks
- Office hours with certified BBD coaches
- An active, supportive community
- BBD-trained AI tools - like having James in your pocket 24/7
- Lifetime access with annual updates
This matters when evaluating bonuses - because the last thing you need is a bonus package that duplicates what is already inside BBD.
More of what you already have is not a bonus. It is just noise. π€―
The best bonus package fills the gaps BBD does not cover - and helps you implement everything it does.
πThe Biggest Mistake People Make When Choosing Bonuses
Many people choose bonuses based on the stated value.
£5,000 in bonuses.
£10,000 in bonuses.
£20,000 in bonuses.
But let me ask you something.
How many online courses have you purchased and never fully completed?
How many PDFs are sitting unopened on your laptop right now?
How many templates have you downloaded, felt briefly excited about, and completely forgotten?
Exactly.
The problem is almost never access to information.
The problem is implementation.
And Business By Design already contains more information than most people will ever fully implement in one round.
π€So ask yourself honestly - does adding more information actually help you? Or do you need something else entirely?
The Three Types of BBD Bonuses
Not all bonuses are created equal. They fall into three distinct categories - and understanding the difference will completely change how you evaluate what is on offer.
πType 1 - Information Bonuses
PDFs. Swipe files. Templates. Checklists. Mini-courses.
There is nothing wrong with these - some are genuinely useful. But remember: BBD already contains an extraordinary amount of information. Before choosing a bonus package heavy on information, ask yourself whether more information is truly what you need right now - or whether it will just add to the pile of things you mean to get to one day.
πType 2 - Implementation Bonuses
Coaching sessions. Workshops. Accountability calls. Support sessions.
These help bridge the real gap - the one between knowing what to do and then actually doing it.
This is where bonuses start to become genuinely valuable, because knowing and doing are two completely different things. Especially when you are building something new, uncertain, and occasionally terrifying!
πType 3 - Transformation Bonuses
These are the rarest - and in my experience, the most valuable.
Ongoing community. Mentoring. Continued access to support. Access to people walking a similar path who genuinely understand your situation.
These bonuses help you keep moving forward long after the initial excitement has worn off. Long after the BBD live calls have ended. Long after you are deep in implementation wondering if you are doing it right.
If I were joining Business By Design for the first time today, I would not be looking for more information. I would be looking for this.
What to Look For - [And What to Watch Out For!]
β Look for bonuses that fill genuine gaps in BBD
BBD is comprehensive - but two things consistently come up as gaps for members:
Facebook Ads - BBD focuses on the launch systems. Powerful - but if paid traffic is part of your plan, you will need specific support for this that is not inside BBD.
Tech implementation - BBD shows you exactly what to build. It does not sit with you while you build it. Many members lose days - sometimes weeks - in tech rabbit holes that could be solved in an afternoon with the right support.
A strong bonus package addresses these specific gaps rather than adding more of what BBD already covers beautifully.
1. Watch out for bonuses that duplicate BBD content
If a bonus is teaching you something James already covers inside the programme - launch strategy, money mindset, offer creation, messaging frameworks - it is not really a bonus. It is a distraction from doing the actual work. And a repeat of what BBD already has waiting for you inside
2. Watch out for volume without substance
A bonus package of twenty items sounds impressive. But twenty PDFs you will never open is worth considerably less than one ongoing support call with someone who genuinely knows what they are talking about.
3. Look for a real human being - not just a folder of downloads
Not an AI-generated template. Not a resource with your name mail-merged at the top. A real person who will show up consistently, over time, and help you keep moving forward when it feels hard.
Because it will feel hard sometimes. That is not a flaw in you. That is just what building something real looks like. π
πWhat I Have Created Instead of a Bonus Stack
Rather than assembling a giant stack of additional information, I have designed my bonus package around one principle: helping you implement what BBD teaches, and keeping you moving forward long after the live phase ends.
Everything in my BBD VIP Studio package is something BBD does not already include.
There is no duplication - only addition.
Bonus 1 - Six Months in My VIP Launch Studio
This is the centrepiece - and it is a Type 3 Transformation bonus.
My VIP Launch Studio is a monthly live implementation container for people applying BBD strategy to their businesses. Every month we meet live. You bring your current challenge - your launch, your offer, your messaging, your mindset, your tech - and we work through it together in a small, personal group.
This directly addresses the single most common challenge BBD members face: keeping momentum after the live calls with James end.
Six months. Monthly live calls. A Clinical Psychologist and others in BBD who have done exactly what you are trying to do, walking alongside you every step of the way.
No PDF replaces this. No template replaces this. A real human being in your corner, consistently, over time - that is what actually moves the needle. π―
Bonus 2 - Facebook Ads Mini Course
The piece BBD does not teach.
A practical, step-by-step guide to getting started with Facebook Ads from a guest expert - a BBD member who specialises in paid traffic and knows exactly how to make it work alongside your BBD launch strategy. No fluff, no theory - just exactly what you need to get started.
Bonus 3 - Done-With-You Kajabi Setup Workshop
BBD shows you what to build. This workshop helps you actually build it – together in real time
We walk through building your Kajabi website and your first (or next!) funnel as a group. Your landing page, your opt-in, your email sequence, your offer page. Done WITH you, not just explained TO you.
No more disappearing down tech rabbit holes at 11pm! π And as a Kajabi partner, if Kajabi is the platform you choose, you can access a discounted or free trial through my link.
Bonus 4 - Automate Your Business With Playbooks Workshop
For the time-poor professional (all of us once!)
It's important you can find the time to get stuck into BBD- how can you do that when your business demands so much time form you? The answer is creating work flows that free up your time- So I walk you through how to build the systems and automations that let your business run without requiring your constant presence. In real time- we build these together.
Because the goal is not just to build a business - it is to build a business that gives you your life back. Something I feel very strongly about as a parent of three young children who works one clinical day per week. π
Your Bonus Package Checklist
Before you decide whose link to join through, use this checklist. Be honest with yourself about what you actually need.
|
What matters to me |
My package |
|
Ongoing live support after BBD calls end |
β 6 months VIP Launch Studio |
|
Small personal group container |
β Yes |
|
Facebook Ads guidance - not in BBD |
β Dedicated mini course |
|
Done-with-you tech setup on Kajabi |
β Workshop |
|
Automation and systems support |
β Playbooks workshop |
|
Real human consistently showing up |
β Yes |
|
Bonuses that don't duplicate BBD content |
β Everything is additional |
|
No AI-generated templates |
β Everything is personal |
|
More PDFs and information resources |
β Not the focus |
|
YouTube or video-specific strategy |
β Not this package |
|
Fast results / high volume approach |
β Not this package |
If most of your ticks are in the top section - my package was designed for you.
If you ticked the bottom section - there are other excellent partners whose packages will serve you better, and I genuinely encourage you to find them. What matters most is that you choose the support that will actually help you move forward π
The Question Worth Asking
"What support will help me take action and have space in my life to use BBD?"
Not: "What support looks most impressive on a sales page?"
Because implementation creates results.
Not information.
Ready to Claim Your Free Bonuses?
If you join Business By Design through my link, you will receive all of my bonuses - the VIP Launch Studio calls, the Facebook Ads mini course, the Kajabi setup workshop and the Playbooks automation workshop - completely free, simply for joining through my link. And all of these are contained within a separate Facebook group where you will be alongside others in BBD
The cost of BBD is exactly the same. The bonuses are yours to keep. And I will be there walking alongside you every step of the way. π
π Join BBD through my link and claim your free bonuses at drthorns.com/bbd (Bonuses revealed in full (da daaaa!) 19th June 2026 - cart opens 22nd June - closes Thursday 25th June)
And if you want to chat it through or ask questions simply email me;
The advantage of a real person already!
Dr T π
Dr Tracy Thorns

About Dr Tracy Thorns
Dr Tracy Thorns is a Clinical Psychologist, digital course creator and host of The BBD VIP Launch Studio. She runs a six-figure digital business alongside one clinical day per week, and has spent six years supporting coaches, therapists, psychologists, counsellors and professionals to build online businesses around their expertise. She is a proud member of James Wedmore's affiliate community with personal experience of both Business By Design and his Next Level programme.
See My BBD 2026 Bonuses ππ»